Get familiar with The Five W's behind the brand: Who is Adam? What is Adam Aligned? Where and When was it created? Why the name? That and more, here. 👇🏼
WHO is behind Adam Aligned?
Hi! I'm Adam. You may know me from my music alias, "Adam Oh". If not, no worries. It's a pleasure to meet you! I'm a twenty-three year old entrepreneur, creative and all-around advocate of self-development. I graduated from Boston University in 2022 with a major in advertising and a minor in entrepreneurship. I have quite a long story to tell, with a great deal of lessons learned along the way, and I'm excited to share all that has helped me to get to where I am today.
WHAT is Adam Aligned?
Adam Aligned is a self-help and personal development brand dedicated to guiding, empowering and offering tools to help people connect to who they are, what they value, and how they can lead more authentic and fulfilling lives. I found the inspiration to create Adam Aligned after graduating from college and pondering what impact I wanted to make in the world, and how I could infuse my everyday life and career with actions that supported my values, passions, and greater fulfillment.
In my exploration I discovered my primary motivations to be service, authenticity and connection. At the intersection of this principles, Adam Aligned was created to give others a roadmap on how to connect with their core values and create a life that reflects them.
WHEN was Adam Aligned created?
The initial idea to create Adam Aligned came to me in May of 2022, the month that I graduated from college. At the time I had a thriving music career and figured it was a venture for another life, but a year later the idea pulled me back in again, and when I thought about embracing the pivot to solopreneur in self-help, all signs pointed to yes. "Adam Aligned" was coined in the summer of '23, along with the brand concept, mission and vision.
WHERE was Adam Aligned created?
The business was founded in Salt Lake City, UT, in a lovely little apartment where I live with my wonderful partner. For the time being, Utah has become home, though I'd love to explore many more places across the map in the future.
WHY the name, "Adam Aligned"?
Besides my inclination for names to use alliteration, the ultimate goal, for myself and for all who engage with the Adam Aligned brand, is to get into “alignment” with their “highest” or most ideal self, and to create a life aligned with their core values and greatest aspirations.
Curious to know more? Read about my background and mission here.
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